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Dr. Lixun Su

Dr. Lixun Su
  • Assistant Professor of Marketing
  • PhD West Virginia University (Marketing)
  • MS Arizona State University (Business Analytics)
  • BA Jilin University (Marketing)


Contact Information

  • Office: BTC 143
  • Mailing Address: BTC 108
  • Email:
  • Phone: 859-622-7016


Dr. Lixun Su earned a doctoral degree in Marketing from West Virginia University and is now the Assistant Professor of Marketing at Eastern Kentucky University.

His research interests include (1) the influence of culture on consumers’ responses to marketing mix; (2) how firms from emerging economies could succeed in the global competition; and (3) the importance of colors in marketing. His research has recently been published in the Journal of International Marketing, the European Journal of Marketing, the Journal of Services Marketing, the Journal of Business and Industrial Marketing, the Journal of Marketing Theory and Practice, among others. Additionally, his teaching experience includes principles of marketing, retail management, services marketing, marketing research, and international marketing.

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