Shelly Trent Offers Valuable LinkedIn Lesson to Students

Shelly Trent came from Southern Indiana to speak with EKU Maroon SHRM (Society for Human Resource Management) on Tuesday, April 2nd. She spoke with the group about using LinkedIn to Network for a job. Shelly discussed the importance of building your network, customizing your URL, ensuring your profile matches your resume, and the importance of a professional profile picture. 

Building a network means connecting with people, coworkers, professional connections, and future employers. Making more connections means more networking opportunities and opportunities for employment. 

Customizing your URL on LinkedIn provides employers with a simple way to look up your profile. When the URL is clear and professional, a candidate may now include this URL on their resume when applying for jobs. This becomes an easy way for recruiters to begin their initial assessment of the candidate. Ensuring your profile matches your resume is helps recruiters to verify your skills and evaluate your qualifications. Furthermore, including a professional profile picture increases profile views by 21 times and increases job offers by 36 times. A professional profile picture should include your entire face, not be a 'selfie', and not have other people obviously cropped out. 

Shelly's presentation provided EKU Maroon SHRM with valuable networking information and the members will be utilizing this knowledge during the next meeting on Tuesday, April 16. Maroon SHRM will be hosting a LinkedIn workshop where they critique and improve each others profiles, take new, professional profile pictures and build connections. 

Pictured:
Top row, l-r: Shelly Trent, Jackie Buis, Alexis O'bannon, Katelyn RIley, Jessica Raleston, Cierra Powell, Chris Caswell, Jake Vandermosten.
Bottom row, l-r: Andrea Tyra, Abby Sanders, Cayley Blevins, Kacey Gross, Lauren McCabe

Published on April 08, 2019