SAM Students Place Second in National Case Competition
Thanks to the financial support from the School of Business, Department of Management, Marketing and International Business, and the Student Government Association, two students represented EKU to compete in the Society for Advancement of Management (SAM) National Case Competition in Las Vegas, Nev. Mr. Jimmy Bennett and Mr. Samuel McQueen participated in this year's SAM 100th anniversary conference on March 30, 2012.
SAM is the largest and oldest management student organization. SAM promotes interaction with professionals in all disciplines and increases awareness and knowledge of career opportunities. It encourages cross-functional participation in activities that will benefit students' choice of career and future success.
The case competition allows student teams to assume the role of professional business consulting teams. They analyze the overall health of assigned firm, then provide important strategic recommendation for the firm to gain sustainable competitive advantage. This year’s firm for the case competition was Tesla.
Bennett and McQueen did an amazing job in doing research and analyses, formulating strategic recommendations and presenting them in an extraordinarily professional manner. Even though they were the smallest team at the undergraduate competition event, they won the second place in SAM’s national case competition.
This success reflects the outstanding quality of EKU’s business education as a whole. Since case competition requires students to draw together and integrate various pieces of information and knowledge they have obtained at business school to formulate a strategic recommendation, without the high quality education from classes of different functional areas, this success would not have been possible.
Contact Information
Dr. Zhe Zhang
zhe.zhang@eku.edu
859-622-4973
Published on March 31, 2012