MMIB Students Participate in 3rd Annual Professional Development Workshop
Sixty-nine students, freshmen to seniors, from the Department of Management, Marketing and International Business participated in the 3rd Annual Professional Development Workshop on Friday, November 4th.
Developed by Dr. Beth Polin, Assistant Professor of Management, the day-long, case-competition style workshop challenged students to apply classroom learning in solving real business problems.
Polin opened the session by delivering the case study along with logistics for the day, stressing the importance of professionalism. Before the 16 teams moved to their respective rooms for case preparation, MMIB faculty addressed topics such as Communication, Strategic Intent/Competitive Advantage, First Approaches to Tackling Complex Business Problems, Teamwork, and Design Thinking/Creativity in Problem Solving. Faculty were available throughout the day to mentor teams that were acting as consulting firms. Competing teams were vying for a consulting 'contract' to help resolve the subject firm's issues.
According to MMIB Department Chair, Dr. Lana Carnes, "Corporate partner Speedway provided funds for the case competition, and Speedway executives served as judges and participated in a networking dinner with students. Dr. Polin’s vision was to provide student teams with the opportunity to solve real-world problems, communicate their solutions, and interact with business executives. Based on student and executive feedback, the event was a success meeting all the objectives. MMIB very much appreciates Dr. Polin’s time and talents in creating this event."
In addition to the Speedway judges, Chris Caldwell ('92, Public Relations), EVP of Sales and Marketing for Innovative Publishing in Louisville, and Jeff Klein ('07, ‘11, Music Education), Director of International Business Development at Big Ass Solutions, helped judge the event. Dr. Tom Martin, Director for the Center for Economic Development, Entrepreneurship and Technology (CEDET), commented that the judges generously shared their time and expertise with EKU students. “Students were excited that executives would share their advice and feedback with them. It means a lot to hear from faculty and executives.”
Published on November 09, 2016