MMIB Faculty Present at Appalachian Research in Business Symposium
Faculty from the Department of Management, Marketing and International Business traveled to East Tennessee State University to present at the Appalachian Research in Business Symposium on March 21, 2014.
The purpose of the symposium was to provide an opportunity for business faculty of Appalachian State University, East Tennessee State University, Eastern Kentucky University, and Western Carolina University to share current research interests and outcomes. Peer-reviewed research was presented in the business areas of accounting, economics, management, and marketing.
Presentations for EKU were:
- Drs. Beth Polin, Scott Dust and Karen Hood on The Major Decision of a Major: A Rational Value-Based Decision Model for Business Students
- Dr. Karen Hood on Consumer Drugs in the Household: A Social Marketing Prescription
- Dr. Scott Dust on Work Characteristics Congruence, Psychological Need Fulfillment, and Employee Motivation
- Dr. Marcel Robles on Student Attitudes and Perceptions of Business Writing and the Impact Technology Has on Their Writing Skills
- Drs. Beth Polin and Mike Roberson on The Path from Here to There: Understanding Business Students' Perceptions, Choices, and Pursuit of Success
- Drs. Weiling Zhuang and Lana Carnes on Studying Abroad: Understanding the Relationships Between Beliefs, Perceived Value and Behavioral Intention
- Dr. Scott Dust and Christian J. Resick on Ethical Mindfulness: A Scale Validation Study
Published on March 24, 2014