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April 2019

Shelly Trent Offers Valuable LinkedIn Lesson to Students

Top row, l-r: Shelly Trent, Jackie Buis, Alexis O'bannon, Katelyn RIley, Jessica

Shelly Trent came from Southern Indiana to speak with EKU Maroon SHRM (Society for Human Resource Management) on Tuesday, April 2nd. She spoke with the group about using LinkedIn to Network for a job. Shelly discussed the importance of building your network, customizing your URL, ensuring your profile matches your resume, and the importance of a professional profile picture. 

Building a network means connecting with people, coworkers, professional connections, and future employers. Making more connections means more networking opportunities and opportunities for employment. 

Customizing your URL on LinkedIn provides employers with a simple way to look up your profile. When the URL is clear and professional, a candidate may now include this URL on their resume when applying for jobs. This becomes an easy way for recruiters to begin their initial assessment of the candidate. Ensuring your profile matches your resume is helps recruiters to verify your skills and evaluate your qualifications. Furthermore, including a professional profile picture increases profile views by 21 times and increases job offers by 36 times. A professional profile picture should include your entire face, not be a 'selfie', and not have other people obviously cropped out. 

Shelly's presentation provided EKU Maroon SHRM with valuable networking information and the members will be utilizing this knowledge during the next meeting on Tuesday, April 16. Maroon SHRM will be hosting a LinkedIn workshop where they critique and improve each others profiles, take new, professional profile pictures and build connections. 

Top row, l-r: Shelly Trent, Jackie Buis, Alexis O'bannon, Katelyn RIley, Jessica Raleston, Cierra Powell, Chris Caswell, Jake Vandermosten.
Bottom row, l-r: Andrea Tyra, Abby Sanders, Cayley Blevins, Kacey Gross, Lauren McCabe

Business Faculty Represent EKU at 2019 ARBS

Pictured is the ARBS Planning Committee (L to R):  Prashun Bhattacharjee (ETSU),

The purpose of the Appalachian Research in Business Symposium (ARBS) is to provide an opportunity for the business faculty of universities in the Appalachian region to share research interests, discover contemporary ideas, and build connections.  This year, the ARBS Conference was held on the campus of Western Carolina University in Cullowhee, NC on March 28-29, 2019. More than 70 business faculty members from Appalachian State University, Eastern Kentucky University, Eastern Tennessee State University and Western Carolina University submitted work and came together to share current research interests and outcomes.

Of the accepted research proposals and papers (which were peer-reviewed), EKU Business faculty made seven presentations, including collaboration of eight faculty members/authors and one MBA student from the Department of Management, Marketing, & International Business. Research was presented from a variety of business topics including global marketing (Dr. Philip Boutin & Dr. James Blair), communication and leadership (Dr. Marcel Robles), outcomes-based learning (Dr. Jim Fatzinger), peer assessment utility (Dr. Mike Roberson), pricing autonomy (Dr. James Blair & Dr. Philip Boutin), volunteerism and ethical responsibility (Dr. Kristen Brewer & Dr. Judith Spain), and motivational factors of affinity giving (Dr. Weiling Zhuang, Caroline Arthur, & Dr. Kristen Brewer).

A big thanks to all EKU Business faculty and the support of Dean Erekson’s office for making this year’s symposium such a success!  Next year, ARBS will return to Eastern Kentucky University, tentatively set for March 26-27, 2020. We are excited to host this event and look to make it a great success, highlighting our beautiful campus.

Pictured is the ARBS Planning Committee (L to R):  Prashun Bhattacharjee (ETSU), Drew Carnes (WCU), Kristen Brewer (EKU), Steve Ha (WCU), Mike Roberson (EKU), and Dawn Medlin (ASU)


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