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December 2016

Supply Chain Management Students Collaborate to Bring Ice Cream to Colonels Afar

Happy Clayton, NC, alum with her family enjoys Mad Scoops ice cream

EKU’s signature ice cream flavor, Biz-Tec Blast, will soon be available to ship to Colonels anywhere in the United States!

Two students in Kirby Easterling’s Supply Chain Management class made it their mission to harness the skills they learned in class and create a process that would allow for shipment of Mad Scoops ice cream nationwide.  While the entire class contributed to this project, Kaytlin Siegmundt and Robert Perry took extra responsibility in making the effort come to fruition. 

This shipping system was created for friends of EKU, alums, benefactors, and Mad Scoops customers alike. This project benefits both EKU and Mad Scoops, as it generates revenue for both companies.  

 Erekson, Perry, Siegmundt, and EasterlingKaytlin and Robert briefed College Dean Tom Erekson on how they brought the project to a successful completion. After much trial and error, Kaytlin and Robert were happy to report that EKU is extremely competitive with top ice cream manufacturers. Dean Erekson was enthusiastic about the project, praising Kaytlin and Robert’s passion and hard work. He vowed to do whatever he could to promote and strengthen their efforts. 

Their first shipment of ice cream went “flawlessly,” stated Rob. As a trial run, several ice cream flavors were shipped from Richmond, Ky., all the way to Clayton, N. C., in two days. Even after the journey of 525 miles, the ice cream arrived completely frozen, much to the delight of a 1999 EKU alum and her family.   

Biz-Tec Blast graphicThe process created by Easterling’s class is ready to be handed over to Mad Scoops where it can be implemented as standard procedure, and Biz-Tec Blast, along with other flavors, can be shipped nationwide. 

Be on the lookout for Biz-Tec Blast ice cream from Mad Scoops, coming to a state near you!

Marketing Students Team up with Habitat for Humanity

EKU marketing students and volunteers at the Habitat for Humanity Relay

Restore, Recycle, Relay!! You don't have to lift a hammer to help! More than 50 volunteers turned out Saturday to help raise funds for Habitat for Humanity of Madison and Clark Counties.

Dr. Weiling Zhuang's Consumer Behavior class (MKT 350) needed a community service project and decided Habitat for Humanity was a perfect fit. They teamed up with Marketing Club students and created the Habitat for Humanity Relay event.

With very little publicity - mostly EKU Today and word of mouth - volunteers crowded into the Richmond Mall Habitat Restore to help. Gratified by the turnout, Dr. Zhuang commented, "Some of our volunteers traveled quite a ways to help out. If there had been room for additional stations, we could have done even more." He continued, "This event resulted in a great turn out that included School of Business students; EKU Sigma Alpha Epsilon Chapter; students' parents, friends, and significant others; Habitat for Humanity executives; and customers."

Areas were set up with donated items that volunteers restored - which will be available for auction. Tables were repaired and painted, some even creatively restored with colorful decoupage. Visitors and shoppers took part in the fun, too. A putting green challenged golfers to test their skill for the low price of $2.00, and the possibility of winning a small prize. All funds from the Habitat auction fundraiser will go toward Habitat builds.

Commitment of the students was evident. Because of this effort, several students are now volunteering on a weekly basis at Habitat. Their enthusiasm was contagious. Everyone learned a lot about Habitat and friends learned about EKU. Some relatives even said they would be applying to Eastern.

As an extension of the volunteerism effort, Marketing Club students did a video recording of the event. They will submit it to the 2017 American Marketing Association Best Community and Social Impact Video Competition. The competition aligns with the AMA's new Social Impact Scholarship and encourages chapters to prepare promotional videos that can be posted to a client's website.

Restore, Recycle, Relay!! was cosponsored by the Department of Management, Marketing & International Business, the Marketing Club, Marketing 350, and the University Diversity Office. Dr. Zhuang may be contacted at

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