Appalachian Research in Business Symposium, Eastern Kentucky University, April 1, 2016
Presentations from MMIB were:
A Structural Model of Managing E-commerce Transaction Quality and Perceived Online Transaction Value, Dr. Qian Xiao
Marketing Research and Analytics: Equipping Students for Big Data, Drs. Karen Hood, Leslie Vincent & Weiling Zhuang
An Empirical Investigation of the Impact of Email Title on Response Rate, Dr. Weiling Zhuang and Lingjie Cai (MBA Student)
Student Perceptions of PowerPoint Slides in the Classroom, Dr. Marcel Robles
Inattention, Distraction, and Dysfunction: Modern Challenges for Business Education and Practice, Drs. Mike Roberson and Beth Polin
Integrating Employee Empowerment into the Systems Development Life Cycle: A Methodology, Dr. Kristen L. King
Real World Meets Academia: The Case for Rigor and Relevance in Supply Chain Management, Mr. James Kirby Easterling and Dr. Lana W. Carnes
Use of Online Panels of Respondents for Business and Marketing Research: A Descriptive, Normative, and Prescriptive, Dr. Philip J. Boutin
Welcoming the New Kid on the Block: Helping Behaviors between Agents and Newcomers of Similar and Different Status Levels, Drs. Beth Polin and Sarah Doyle, The Ohio State University
