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May 2014

EKU faculty and students present at the Academy of Marketing Science

Gajana Porosjan and Nayoung Lee

EKU was well represented at the Academy of Marketing Science 2014 AMS Annual Conference in Indianapolis last week. Marketing students Gajana Porosjan and Nayoung Lee presented "What Motivates Consumers to Participate in Online Communities: A critical review of extant knowledge."

Porosjan is an MBA Integrated Communications student from Breda, The Netherlands. Lee is a senior Marketing Research & Analytics major from Jeongseon-Gun, South Korea.

The students and EKU Marketing faculty, Dr. Karen Hood and Dr. Weiling Zhuang represented EKU very well. According to Dr. Zhuang, "Nayoung is possibly the only undergraduate student who participated in and presented in such a well-known international marketing conference."

Additionally, the accompanying paper co-authored by Dr. Zhuang and the students will be published in the Proceedings of the 2014 Academy of Marketing Science.

The Academy of Marketing Science is an international, scholarly, professional organization dedicated to promoting high standards and excellence within the discipline of marketing around the world. Each year, hundreds of delegates attend a research conference hosted by the Academy which includes refereed paper sessions, research-in-progress sessions, panels, workshops, and other special invited sessions.

2014 S.J. Garner Student Excellence Award announced

Kelcy Diseroad (right) with program director Kim Kincer

EKU's PGA Golf Management program is pleased to announce that Kelcy Diseroad has been selected as recipient of the S.J. Garner Student Excellence Award for 2013-2014. Kelcy is a senior Marketing, PGA Golf Management Option major from Martinville, In. She received the award at the PGA Golf Management spring awards ceremony in April.

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Roberson Named Dyer Excellence in Teaching Award Recipient

Roberson

EKU's School of Business is pleased to announce the recipient of the Eleventh Annual Jack L. Dyer Excellence in Teaching Award. The recipient for 2013-14 is Dr. Mike Roberson, Professor of Management.

Nominations for the award were made by the Department Chairs for AFIS and MMIB.  Nominees were reviewed by a three-member Selection Committee based on evidence of excellent classroom instruction. They also considered factors such as peer review of instruction, student evaluations of teaching performance, curriculum development, teaching load, and innovative teaching methods.

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PGA/GM 2014 Director's Award announced

EKU PGA Golf Management Director Ms. Kim Kincer with Micah Voorhis

Junior Micah Voorhis from Tipton, In., received the 2014 Director’s Award for service and dedication to Eastern Kentucky University's PGA Golf Management program for the academic year. He received the award at the PGA Golf Management spring awards ceremony in April.

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“Get Up and Go” and Study Abroad!

Joanna Webb at Dutch market

by Dr. Michael T. Benson, President, Eastern Kentucky University

"Not all those who wander are lost" -- J.R.R. Tolkien

Having just returned from China -- my third trip there in as many years -- I came away even more impressed by the invaluable lessons one can learn by merely getting out and seeing the world. My first two trips to China focused on the financial capital, Shanghai, and the seat of government, Beijing. This trip ended with one of the most fascinating cities I have ever experienced: Hong Kong.

As our plane touched down in the home of one-fifth of our globe's population, I was instantly reminded of these words from the inimitable Mark Twain:

Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime.

While I have been fortunate to have lived seven years of my life in three endlessly interesting nations -- Italy, Israel and England -- I am sorry to say that I have only visited 25 percent of those nations who make up BRIC: Brazil, Russia, India and China.

Many have written and opined about the British and American centuries, their erstwhile empires and their resultant diminishing global influence. And still many others argued that the 21st century will be shaped by these countries, BRIC, more than any others. I would argue that the best way to find out about these places and their people is to follow the advice of one of America's greatest writers: go and see them for yourselves. This is what I intend to do.

I am also reminded of how insular and parochial Americans tend to be as we expect others to adapt to our ways and to speak our language. We have much to learn from the rest of the world. Never was this more clearly brought into focus than by the example of our Palestinian driver during a recent visit to Jerusalem. Though he had less than a formal high school education, Khalid was fluent in six languages and demonstrated his ability to communicate and interact with all sorts of individuals on a daily basis.

As I constantly tell my students, the responsibility to do something with their education is real and it is serious. And this educational experience is made immeasurably more rewarding by availing oneself of every possible opportunity to travel -- to see the world, to learn a language, and to experience a different culture.

Only then can one truly hope to understand the varying perspectives and opposing world views of those billions of people who are different from ourselves. Indeed, this is the antidote to bigotry and prejudice.

If there is anything we can take away from today's news, it is the simple fact that, just as Mr. Twain exhorted, the people of the world need more broad and charitable views of each other.

Follow Michael Benson on Twitter: www.twitter.com/EKUPrez

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A Minor in Entrepreneurship: The Perfect Complement to Your Major

Dr. Scott Dust

Students Learning Value of Entrepreneurship Skills

Today’s marketplace is demanding that graduates not only master the requisite subject matter but also know how to navigate a business environment to get their ideas into action.

That’s the reason why entrepreneurship is one of the fastest growing majors/minors in higher education. And it’s why Eastern Kentucky University students are finding the value in Innovation and Entrepreneurship classes and in the entrepreneurship major and minor offered through the Department of Management, Marketing and International Business.

On the first day of Dr. Scott Dust’s class in EKU’s School of Business, students are given $5 of seed money and one simple instruction: go make money. Many students do, in fact, make a modest return, but some truly grasp the big take-away from the exercise: that it’s not simply about the $5 but, rather, leveraging their knowledge, skills and abilities to generate a return.

One student, Daniel Marifjeren of Richmond, recently took that lesson to heart, combining his computer science knowledge with his newfound entrepreneurial savvy to develop a video game for Richmond Underground, a local laser tag arena. Not only did Marifjeren raise the most money in the class; a few weeks later, the firm hired him as its new web developer.

Marifjeren, who’s set to graduate in December, then set out on another entrepreneurial adventure, one focused on corporate branding of information technology products. His first product was an EKU-branded USB bracelet for EKU’s computer science program.

“The computer science department taught me how to create things like websites and videogames,” Marifjeren said, “but the entrepreneurship classes taught me how to actually make a profit from my ideas. I still can’t believe how only one course led me to make money, and get a new job.”

The Kauffman Organization said the recent economic downturn “has only encouraged this perspective. Many young people saw their parents being laid off and their peers having trouble launching traditional careers. Partly out of necessity, today’s students increasingly look to their own talents and ‘personal brands,’ not to corporate paychecks, as the basis for a sturdy future. Among young people, the word has gone out that those without self-starting skills may be at a permanent disadvantage.”

Students interested in the entrepreneurship major or wishing to complement their current major with an entrepreneurship minor can learn more at www.management.eku.edu.

Read more on EKUNews...

EKU Management Professor to speak on Global Performance Management in Germany

Global Grading for Leadership poster

Eastern’s own Dr. Allen Engle, professor of management, will be speaking May 27, 2014, at DHBW Villingen-Schwenningen Hörsaal Gutenberg, Gebäude C in Germany.

His lecture will be a review of his recent research in the area of Global Performance Management (GPM), which will outline these models and processes and describe the potential future directions of this line of inquiry.

Dr. Engle, along with colleagues in Germany and Australia have:

  • Created a domain map of GPM
  • Outlined a four-stage process model of the activities required for a multinational enterprise to develop and implement a cross-border GPM system
  • Begun the process of developing a model describing how MNEs may apply GPM results from local operations at the macro level.

Engle holds a three-year appointment as visiting professor at the ESCP-Europe Europäische Wirtschaftshochschule Berlin, has been visiting lecturer at the FHS - Hochschule Für Technik, Wirtschaft und Soziale Arbeit, St. Gallen in Switzerland, and Visiting Professor of International Management at the University of Pécs in Hungary.

He is also the recipient of many awards from EKU including the EKU National Alumni Association Excellence in Teaching Award in 2004, the EKU Business Jack L. Dyer Excellence in Teaching Award in 2008, was named EKU Foundation Professor in 2013, and is a coauthor of the best-selling IHRM text "International Human Resource Management 6th ed." (London: Cengage Publishing 2013).

- written by Andrew J. Stofleth, Student Assistant
EKU College of Business and Technology

Wanted: 1.4 million new supply chain workers by 2018

The offices at Coyote Logistics in Chicago (Courtesy: Coyote Logistics)

The logistics industry has a recruiting problem. It's huge, making up 8.5% of GDP, and growing fast. But to most job seekers, it's misunderstood -- or invisible.

By Anne Fisher from CNNMoney

FORTUNE -- How can a $1.3 trillion industry, getting bigger every year, be hidden in plain sight?

Easy. The vast U.S. logistics business, which delivers 48 million tons of freight (worth about $48 billion) daily and already employs roughly 6 million people, operates mostly behind the scenes.

"When you order something from, say, Amazon, you know it arrives on your doorstep in two days, but most people don't think about how," observes George Prest, CEO of logistics trade group Material Handling Industry (MHI). He adds that the field gets overlooked by new grads in particular, who think of supply-chain work -- if they think of it at all -- as "a guy driving a forklift in a dusty old factory."

That outdated image is a huge hurdle for an industry that badly needs new talent in high tech, analytics, robotics, and engineering. Career changers, take note: Seasoned managers, marketers, data analysts, and human resources executives are also in demand. "There are currently six to eight management jobs available for each applicant we get, and the median salary is about $80,000," notes Prest -- and that's even before the wave of boomer retirements the MHI projects over the next few years. In total, says a new MHI report, the logistics business will be looking to fill about 1.4 million jobs, or roughly 270,000 per year, by 2018.

MORE: American truckers have been stranded by employers

"We've been living with this problem for eight or nine years now," says Ed Romaine, a vice president at Integrated Systems Design, headquartered in Wixom, Mich. "The competition for talent is so fierce that we've had to get creative." The company recently trolled LinkedIn for two new engineering hires, and "one of our top salespeople was recruited away from a former customer."

"I think the challenge we have is the same as for lots of manufacturing companies," says Chuck Edwards, president of Lenze Americas, the Uxbridge, Mass.-based arm of German logistics giant Lenze, which specializes in supply-chain automation, software, and systems integration. "How do you communicate to college kids that this stuff is cool?" Like other supply-chain employers, Lenze recruits heavily at a handful of colleges "with strong engineering and tech programs," including MIT, Cornell, and Purdue.

Lenze Americas also sponsors student projects and sends guest speakers to campuses. "The more we can get face-to-face with kids, the better we can explain where the real excitement, and the future growth, is," Edwards says. "You can't really convey that via social media."

For people who have been out of college for a while and want a shot at one of those 1.4 million job openings, supply-chain recruiter Eve O'Reilly has some advice. First, do enough research through the trade press to know which part of the sprawling logistics business is most likely to be seeking your skills.

For instance, "'strategic sourcing' is the industry term for procurement management [purchasing supplies and materials for companies]," says O'Reilly, who heads up supply-chain executive search firm O'Reilly Group. "Other fields call it something else, but it's one of the skills that's easily transferable. Likewise, there are lots of opportunities for proven salespeople."

Next, whatever your background, O'Reilly recommends studying for professional certifications through one of two big nonprofit groups, the Council of Supply Chain Management Professionals and the Institute for Supply Management. "If you can, go to the huge national conferences CSCMP sponsors," she suggests. "It's a great way to meet people in the industry" who may know about specific job openings. CSCMP also has "lots of local chapters all over the U.S., even in small towns," so O'Reilly recommends signing up for one near you.

MORE: 5G wireless technology prepares for its moment

Chuck Edwards notes that "there are articles galore online about the industry, and most of them link to white papers that companies publish about the challenges the business faces right now. Take a look at those, and think about where your skills apply."

In his view, to fill the multitude of job openings, supply-chain companies will have to try harder to see how people from other industries fit in. "Analytics, scheduling, complex problem solving, project management -- we need all of these, and they're very easily transferred from another business," he says.

"But we as employers need to help people see where their skills fit, and not get hung up on the jargon in a job description," he adds. "It's up to us to get the word out about what we need, and convey that management talent need not come with industry experience."

Ed Romaine agrees. "We're always looking for capable people," he says. "We're hiring. Tell your friends."

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